The Big Mac Index goes to North Korea

A “23-year-old North Korean [who had never left North Korea] told us shyly that she was besotted with Brad Pitt”. Sigh.

An Economist Bureau Chief’s take on conducting workshops with Choson Exchange in North Korea:

http://www.economist.com/blogs/banyan/2013/06/big-mac-index-goes-north-korea

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